From: Mitch Ditkoff
Sent: Wednesday, May 20, 2009 10:06 AM
Subject: The Art of Seeing the Invisible
See that FedEx logo to your left? What do you notice? Letters? Colors? Height? Width? Probably. But if that's all you see, you are missing something -- something essential.
Take another look. Do you see an arrow? No? Look again. More specifically, look at the space between the "E" and the "x". The white space. See it? Cool, huh?
Such is life... and the creative process.
There's so much IN it, staring us right in the face, but we often miss it. We look, but don't see. We listen, but don't hear. We touch, but don't feel.
For creative people, the "white arrow" is often a moment that shows up quite unexpectedly. It's not "on the radar." It's hidden from view. It's not immediately apparent. And often that is where the BREAKTHROUGHS reside.
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